DALLAS (FWAA) — The Football Writers
Association of America (FWAA) and the National
Foundation for Infectious Diseases (NFID) announced a new
partnership to present the 2018 Outland Trophy
as part of a public awareness campaign focused on the importance
of influenza (flu) prevention during the 2018-2019 flu season. Selected
by FWAA, the trophy is awarded annually to the top interior lineman
in college football.
announcement was made by Steve Richardson, FWAA Executive Director,
and Marla Dalton, CAE, NFID Executive Director and CEO. The deal
was structured by Thom Hering, EVP at PSP Sports Partner
"This partnership with the Outland Trophy offers NFID a timely
platform to promote the importance of flu prevention to college
football fans all across the U.S. and remind fans that annual flu
vaccination is recommended for all individuals age six months and
older," said Dalton. Influenza (flu) is a highly contagious and
sometimes life-threatening disease that affects between 5-20 percent
of the U.S. population annually and accounts for more than 200,000
hospitalizations and 3,000-49,000 deaths in the U.S. each year.
Getting an annual flu shot is the most effective way to prevent
As part of the public awareness campaign to help #FightFlu,
the award will be rebranded as the Outland Trophy presented
by the National Foundation for Infectious Diseases. The
social media hashtag #FightFlu will be visible on all Outland Trophy
advertising, marketing, social media and public relations materials.
Branded content and advertising will promote the award and the public
awareness campaign in Touchdown Illustrated gameday programs
at more than 1,000 college football games during the 2018 season,
and in most of the major bowl game programs – including the College
Football Playoff – as well as most NFL gameday programs.
University of Wisconsin All-American Joe Thomas,
the 2006 Outland Trophy winner who retired earlier this year after
a stellar 11-year career with NFL's Cleveland Browns, will serve
as the Outland Trophy #FightFlu ambassador. Thomas is the first
player in NFL history to have a 10,363 consecutive snap streak and
has been an avid supporter of annual flu vaccines. He will make
media appearances on behalf of the #FightFlu public awareness campaign
to remind people to get their annual flu shots.
Additionally, Thomas will announce the recipient of the 2018
Outland Trophy during ESPN's The Home Depot College Football
Awards on Thursday, December 6 from the College Football Hall
of Fame in Atlanta, Georgia. The official presentation to the winner
will be made at the Greater Omaha (Nebraska) Sports Committee's
Outland Trophy Banquet on Wednesday, January 9, 2019.
Forty Outland Trophy winners are members of the College Football
Hall of Fame, and Thomas is on the ballot this year.
The 2018 Outland Trophy presented by the National Foundation
for Infectious Diseases will be one of college football's
most anticipated award races this season, as University of Houston
junior defensive tackle Ed Oliver attempts to join former University
of Nebraska center Dave Rimington (1981, 1982) as the only two-time
winners of the award. Oliver is the only sophomore to have ever
won the award.
The preseason 2018 Outland Trophy Watch List, featuring standout
interior linemen on offense and defense from all 10 Division I Football
Bowl Subdivision conferences and independents, will be announced
tomorrow, July 24. The three finalists will be featured on ESPN's
The Home Depot College Football Awards and the winner will
be announced in early December. The Outland Trophy Banquet follows
in early January in Omaha, Nebraska.
"The FWAA is delighted to partner with NFID in this Outland Trophy
sponsorship. NFID is an influential thought leader promoting important
public health messages around disease prevention and treatment.
Using one of college football's oldest and most revered awards to
help promote flu prevention is a winning play on any field as far
as the FWAA is concerned," said Richardson.
The Outland Trophy, now in its 73rd year, is
the third-oldest major college football award. Created in 1946 when
Dr. John Outland presented the FWAA with a financial contribution
to initiate the award, the Outland Trophy has been given to the
best interior lineman in college football ever since. Dr. Outland,
an All-American at the University of Pennsylvania in the late 1890s,
eventually took up practice in Kansas City, Missouri. An avid outdoorsman,
Dr. Outland believed linemen did not get the credit they deserved
and wanted an award to recognize them.
About the National Foundation for Infectious Diseases
Founded in 1973, the National Foundation for Infectious Diseases
(NFID) is a non-profit, tax-exempt 501(c)(3) organization dedicated
to educating the public and healthcare professionals about the causes,
prevention and treatment of infectious diseases across the lifespan.
for more information.
About the Football Writers Association of America
Founded in 1941, the non-profit Football Writers Association of
America (FWAA) consists of more than 1,300 members, including journalists,
broadcasters, publicists and key executives in all areas of college
football. Led by current President Stefanie Loh of the Seattle Times,
longtime Executive Director Steve Richardson, and a board of veteran
journalists, the association continues to grow and work to help
college football prosper at all levels. Visit
for more information about the FWAA and its award programs.
The new Outland Trophy branding marks were developed by
Doug Drotman (firstname.lastname@example.org
Steve Richardson (email@example.com
Diana Olson (firstname.lastname@example.org
or 301-656-0003, Ext. 140)
On the web
Outland Trophy presented
by the National Foundation for Infectious Diseases
high-resolution Outland Trophy logo for editorial use